The Living Art Gallery will:
- regenerate the now empty Big Idea building
- bring economic benefits to the area
- new jobs
- tourism from around the world
- visitors from Glasgow and other UK cities
- catalyse further regeneration around the Harbour, Irvine and other Ayrshire towns
- bring social benefits to the area
- educational opportunites for schools
- adult education
- debuting local artists / performers to a new audience
- creative leisure opportunities for all